Kmart Wishing Tree Appeal turns 20!

Everyone deserves to have a good time at Christmas

Australia’s largest Christmas gift appeal, the Kmart Wishing Tree, celebrates its twentieth year this Christmas. The appeal is hoping to mark the milestone achievement with a record number of gift donations to support Australians in need this Christmas.

Established by Kmart, the Wishing Tree supports some of Australia’s largest welfare organisations - The Salvation Army, The Smith Family (NSW, Vic and WA), The Brotherhood of St Laurence (Vic) and Charity Link (a group of charities in Western Australia).

Since its inception, the appeal has distributed more than 3.75 million gifts over the past 19 years.

To participate in the appeal simply place a gift under the Christmas Wishing Tree located at the front of any Kmart store. Take a gift tag from the tree that identifies the age and gender of a suitable recipient and place it with your gift. Welfare groups associated with the appeal collect the donated gifts each week from Kmart stores and distribute them to people in need.

As an alternative to donating a gift, people can make a cash contribution at any Kmart store register. One hundred per cent of cash contributions are converted by Kmart into Kmart gift cards, which are then distributed to people in need by the associated welfare groups, allowing appeal recipients to choose their own Christmas gift.

The 2007 Kmart Wishing Tree Appeal will run from 14 November until Christmas Eve.

Now an Australian Christmas tradition, the Kmart Wishing Tree Appeal is heavily relied upon by welfare groups to service the needs of their clients at Christmas time. So please help share the spirit of Christmas with someone in need because everyone deserves to have a good time at Christmas!

For further information please contact:
1800 634 251