Kmart Deadly Store Network

At Kmart we are on a journey to not only create a culturally safe place for our team members and our customers to shop, but actively create pathways to meaningful employment within First Nations communities right around Australia. A big part of how we do this is through our Deadly Store Network which consists of over 100 Kmart and K hub stores across Australia.

Deadly* Stores are situated in areas with high representation of First Nations peoples and are designated stores designed to not only increase cultural awareness and connection to better serve our customers, but also provide a vehicle for delivering dedicated Indigenous employment impact and outcomes.

To achieve our aims, partnership with local First Nations communities is key, with all our Deadly Stores cultivating active relationships with community partners to create a strong focus on ensuring team members and customers feel culturally safe when in our store.

To create this, we commit to the following in our Deadly Store Network:

Representation of First Nations team members exceeds local community parity

Compulsory and extensive cultural awareness and confidence training for all team members

Active local community partnerships in place including participation in local community events

Active development and nurturing of First Nations team members to support pathways to Indigenous leadership programs

For further information about Kmart’s work with First Nations peoples please contact FirstNations@kmart.com.au

*‘Deadly' is an Aboriginal English word and means different things to different people, it is the ultimate compliment, often meaning awesome, cool, great, fantastic, wonderful.